Web Typography Sucks by Richard Rutter

For too long typographic style has been overlooked on the Web. This SkillSwap will show how new technology demands that websites receive the refinement that has been applied in print for centuries. The session will examine what currently sucks about typography on the Web, and how to implement those typographic principles which are so severely lacking. It will also highlight what is being done right typographically, and how that can be carried forward.

By explaining how everyone involved in a website can and should take typography to heart, the session will provide a blueprint for introducing typography at all stages of a project, thus ensuring that sound typographic principles and techniques become an integral part of the future of Web.

About Richard Rutter

Richard Rutter is a web designer and writer living in Brighton, England. With over ten year’s experience in the industry he specialises in user-centred design with a particular emphasis on accessibility and web standards. Richard is co-founder and Production Director of Clearleft user experience consultants based in Brighton.

Richard massages his ego at Clagnut where he witters on about web design, mountain biking and typography. Frustrated by too many hyphens and not enough dashes, he created the Elements of Typographic Style Applied to the Web, a web site with the grandiose aim of allaying the myths surrounding typography on the web and pushing a few boundaries to create websites of real typographical worth. It is a work in progress.